Chief Marketing Officer
PostcardMania
Kicinski started working at PostcardMania in 2004, straight out of college. She was originally hired to run a project to partner with franchises and was then promoted to launch all new products as the vice president of business development. Five years later, the vice president of marketing gave notice and the founder and CEO, Joy Gendusa, asked Kicinski to fill the role, eventually being promoted to her current role. Currently, her team is made up of 10 marketing professionals who generate more than 2,000 business-to-business leads each week.