How to watch Rose Bowl Parade 2023: Live Stream & TV Channel

The Rose Parade is back to ring in the new year. With former Arizona congresswoman and gun violence prevention advocate Gabby Giffords serving as grand marshal, the 2023 event will take place on Jan. 2 on Colorado Boulevard in Pasadena, California.

The celebration begins at 8:30 a.m. PT / 11:30 a.m. ET, during which it will air live on NBC, ABC, The Cowboy Channel, KTLA5 and Univision. It will also be available to live stream on NBC’s streaming platform Peacock, in addition to live TV services such as DirecTV Stream, Fubo TV, Sling TV, Hulu + Live TV and Vidgo.

As always, the event will begin with a lineup of elaborate rose-adorned floats and a marching band performance. NBC’s coverage will be hosted by Mario Lopez and Ana Gasteyer, who will lead a countdown going into the parade and celebrate the new year until 10 a.m. PT. This marks Lopez’s second consecutive year leading NBC’s coverage.

This year, the theme is “Turning the Corner,” a nod to new beginnings after an unprecedented past two years due to the Covid-19 pandemic and political turmoil.