Still struggling with forecasting sales for 2022?

Jim Marshall

Sales has traditionally been an intuition-driven profession: “What’s in your pipeline?  What do you think is going to close?” But these days, that approach puts companies and organizations at a major competitive disadvantage. In this data-driven era, sales leaders need to make decisions in response to real-world market changes, up-to-date assessments of the marketplace, accurate … Read more

What buyers want now

Jim Marshall

There’s no question that, within the professional buyer/seller environment, preferences and practices have changed dramatically in the last 18 months. In many organizations—on both sides of the desk—the dynamic between buyer and seller has been altered in many obvious, and not so obvious, ways. In a newly released Sandler Research Center report, What Buyers Want … Read more

From customer service to customer success

Jim Marshall

Question: When should you tell your “significant other” that you love them? Answer: Before someone else does. The same basic principle holds true for your clients and customers. Your best clients really are your competitor’s best prospects. That’s why every business owner, and sales professional, should include specific customer success behaviors in their account plan … Read more

Six effective ways to motivate your sales team during the ‘dog days’

Jim Marshall

Welcome to the dog days of summer—that time when the temperature and humidity are still unbearable, families are trying to squeeze in the last days of summer vacation before going back to school and (it seems) most of your customers, and prospects, are out of the office. As a manager, it can be hard to … Read more