Synapse & TBBW presents Connecting with the C-Suite

Synapse and Tampa Bay Business and Wealth magazine teamed up for this one-hour session moderated by TBBW’s CEO and publisher, Bridgette Bello, via Zoom. The Panelists • Vera Anderson, legacy

How to keep your sales organization focused

During this time, when many of us are directly or indirectly dealing with issues related to the global COVID-19 pandemic or, perhaps, financial pressures on the personal and organizational levels,

Hiring Productive Sellers

Although the national unemployment rate spiked earlier this year, hiring a productive salesperson can still be a huge challenge. Salespeople tend to be outgoing, and engaging, and it’s easy to

Clients, Sales & Recent Changes in Conducting Business

As we think about handling client calls and sales during change, I encourage you to instead position that thought, or those thoughts, as engaging with clients/members and sales respectfully moving

Five Ways to Ensure Your Sales & Marketing Departments are Aligned

Many business leaders often blur the line between sales and marketing and, while these crucial business development functions are closely intertwined, they are not the same.  Each team within your

Four Simple Forecasting Rules for the New Year

As the New Year begins and the “revenue meter” officially (and regrettably?) resets to zero, most sales and management teams are in the process of fine-tuning their forecasting process. Most

Closing the year strong with less stress

As the holidays approach and year-end is almost upon us, many companies and individuals are preparing for that “final sales push” to reach their annual sales goals. It can be

Is social media killing our sales skills?

Recently, I spoke to an organization that spent an ungodly amount of time, energy and money on social media to create lead generation. I asked, “Now what? How’s your closing

Greta Schulz