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The Good Life: Soft Surroundings, SleepPhones and more

| Jo-Lynn Brown

Soft Surroundings opening

Soft Surroundings, a retailer of apparel, beauty and home items dedicated to making women look and feel their best, opened its newest location at International Plaza and Bay Street. Soft Surroundings offers  stylish and comfortable clothing, accessories, beauty and home goods while making shopping easy.  Best known for extremely soft fabrics, global inspiration, customer service and convenience, the store’s apparel and home goods mostly are designed exclusively by, and for the brand. Its beauty department will feature complimentary cosmetic and skincare consultations, as well as regular events.

Tampa will be the 80th location for Soft Surroundings and is the sixth in Florida, following Miami, Jacksonville, Estero, Sarasota and the Villages. softsurroundings.com

SleepPhones go relaxation route

AcousticSheep, the inventor of comfortable headphones for sleeping, has a new product—SleepPhones: ASMR Edition which  combines award-winning headphone technology with eight hours of unique ASMR content.

ASMR stands for “autonomous sensory meridian response” and involves soothing sensations triggered by equally soothing stimuli. Some common sensations including tingling, relaxation and sleepiness, while common triggers include whispering, tapping and crinkling paper.

Some of its famous fans include rapper Cardi B, actor Ashton Kutcher and actress Zoë Kravitz. These headphones come preloaded with relaxing ASMR content. They feature tracks from 16 popular ASMR artists, who have a combined following of 2.4 million on YouTube. The headphones retail for $99.95. sleepphones.com

Nova Luxe Yachts launched its first boat

Nova Luxe debut

This summer, Nova Luxe Yachts launched its first boat: the all-electric Nova Luxe Aquila 44 luxury power catamaran. The company held sea trials at Westshore Yacht Club in Tampa.

Nova Luxe yachts is a distributor of Torqeedos Deep Blue motor systems, which makes electric drives for boats.

The company manages projects to convert 35- to 50-foot power catamarans to all-electric and solar operated.

Prices for the Aquila 44 by Nova Luxe start at $1.3 million, but the first model with additional features is $1.5 million. novaluxeyachts.com

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