Establishing, maintaining & even growing trust in times of difficulty

While people may be stressed, concerned and even distraught over what will happen to themselves, their job, their friends and family, this is a time when feeling safe, secure and in-the-know are all tremendously important.

How can this happen when things are changing rapidly?

Consider this: LET Trust Build. Meaning, use the following: Logic, Empathy and Transparency.

“Logic” does not mean telling someone “It’s common sense” or “It’s a no-brainer,” as expressions like those are not about linear thinking. Instead, logic means to share facts in a way that tell a story and share references that are similar for a relatable experience.

“Empathy” is not the opposite of logic, nor is it the same as sympathy. Empathy is about considering who that person is, where that person is in his or her career and family situation and empathy is attempting to consider how the current situation may be influencing that person. Please do not say “I understand” or “I know” in response to concerns. Empathy is often heard best when people hear, “Considering you have heard X, perhaps it is best we speak about Y,” or “It sounds like your biggest concern is XYZ.”

Saying things such as “Relax,” “don’t panic,” “settle down” and other quick statements can seem aloof, while an empathetic leader listens, shares thoughts without gossiping or adding to concerns.

“Transparency” is all about sharing what you know and admitting what you don’t know. There is value in saying, “While we are considering things, a decision has not been made” when you are in talks versus saying, “I have no idea what is happening.” Watch the “they” talk and speak, instead, about “we.” Be direct, and when things change resist waiting to offer what is happening.

When we LET trust build, we are able to process through difficult, new and odd situations as well as possible. ♦

Debbie Lundberg is a certified life coach, certified leadership coach and certified image consultant who speaks, facilitates, trains and coaches throughout the country. She is author of Presenting Powerfully, serves as an honorary commander at MacDill Air Force Base and is a board member for the South Tampa Chamber of Commerce. Learn more at debbielundberg.com.

You May Also Like
Ask Debbie Lundberg: Savy, Single and Sick of Questions

Hello Debbie! In February, many of my work, and personal, interactions had people asking me about my relationship and sometimes the inquiries were difficult to address.  As an introvert who

Read More
How to effectively qualify sales opportunities

If you’re reading this, you already know that sales can be a challenging business—constant rejections, numerous dead ends, endless price quotes and proposals that often don’t lead to anything. It’s

Read More
How Sales Managers and Salespeople Can Thrive in 2025

As the new year begins you (hopefully) have drafted and are preparing to implement a plan to increase sales and drive revenue, in 2025. Take a moment to survey the ever-changing

Read More
Jim Marshall
Traversing long-term traumatically impacted people & conversations kindly 

By Loran Jarrett, DBA, and Debbie Lundberg, MBA  Educators, Entrepreneurs and Hurricane Helene/Milton Home Loss Victims You hear about it on the news or through a friend of a friend

Read More
Other Posts
The unsung ripple effect of back-to-back hurricane disasters in the SBA world

By Brooke Mirenda, CEO of SEDCO  As a Small Business Administration lender, I received notice on Oct. 15, at 5:30 p.m., that the SBA has already exhausted its disaster funding

Read More
Brooke-mirenda
Mental health in the wake of Tampa Bay’s double hurricane hit 

By Carrie Zeisse, chief executive officer of Tampa Bay Thrives Tampa Bay residents are no strangers to hurricane season, despite the area being spared a significant, direct, hit for over

Read More
Sales Leaders: Stop working so hard

If you’re a sales director, or manager, you already know you have one of the most difficult and demanding jobs in business today.  Motivating and holding your people accountable, training

Read More
Jim Marshall
Adapting to Uncertainty: How to Thrive Despite a Crumbling Economy

Last week, an entrepreneur I know well was speaking at a private mastermind group I’m a part of and as he was talking about how tough things have been for

Read More
Ari Page: How to Thrive Despite a Crumbling Economy