President and CEO
On Ideas
Herford began his advertising career with the global advertising agency DDB Paris and later spent time in leadership roles at other global agencies including Grey, DDB London and Arnold/Havas. He launched Budweiser across Europe, established Mobil 1 as the engine oil of choice around the globe, introduced Europeans to direct-to-consumer purchasing of Dell Computers and led global advertising for Jack Daniel’s Tennessee Whiskey, including its launch into China.