The emotional side of luxury real estate

An overwhelming majority of high-end home buyers, internationally, see their investment as more than a financial one, according to a study conducted by Luxury Portfolio International, a leading division in luxury real estate around the globe.

Luxury homes are established as a place to set down roots and create deep emotional ties. For that reason, the information about design trends from a recent report by Masonite, a Tampa-based residential door manufacturing company, is even more interesting.

What does your recent luxury home purchase say about you and how does it stack up with current design trends? Here’s a glimpse into what to expect.

Global market statistics indicate there are more buyers than sellers. In Florida, luxury real estate is a big part of the financial ecosystem with markets in coastal areas like Sarasota and Miami, as well as more typical suburban and urban areas.

Trends show that home buying in the United States is emotional and based on the attractiveness of the space. What matters in luxury home design trends can be summed up in six important aesthetic choices:

• First and foremost, homebuyers want a transitional space where they can both live and work. As work trends shift, and more Americans work from home, the design must also change to accommodate the many needs of working families. Characteristics of this trend are industrial extras and modernized design, but ultimately a tell-tale sign of a live/work space is flexibility in multi-use scenarios.

• The next trend can be summed up in one word — rustic. Interestingly, fewer Americans, compared to Europeans, are moving out of cities and suburbs to buy luxury homes in rural areas. Those seeking rustic luxury create quiet pockets of space where they can get away from the daily hustle inside their homes.

• If rustic luxury is about creating spaces within the modern home that have a natural and rural appeal, then an urban country space is akin to bringing all the classic essential rural design elements into the home design. It’s identifiable by unique handmade accent pieces and fine, sturdy craftsmanship, like barn-style doors.

Another design trend on the opposite end of the spectrum is based in minimalism. This idea calls back to a Nordic noir philosophy of “less is more.” A home with wide open spaces, pale muted colors contrasting steely accents and dark floors it’s likely a Nordic noir home. These homes can be both modern and soft, creating a unique juxtaposition for the discerning homebuyer.

Similarly, as more women have risen into a position of buying power, luxury home trends also reflect a feminine need for a peaceful, attractive place with warm colors and traditional design.

The final luxury home trend to make Masonite’s list is one that displays the desire of luxury travelers to bring a piece of global sophistication into the home. This is known as a Mediterranean escape and is identified by accents not often associated with American residential architecture. Wrought iron and exotic wood extras, lush green garden spaces and more can be found in these high-end homes that offer a cultured look, by design.

With more buyer demand than inventory available, according to Luxury Properties International, “the population of affluent consumers continues to grow, as does their interest in and emotional relationship with real estate.”

Real estate continues to be a good investment financially, as well as emotionally. 

You May Also Like
330 luxury apartments planned near Moffitt’s Speros Campus in Spring Hill

Middleburg is planning a 330-unit luxury community in Spring Hill minutes from Moffitt’s new Speros Campus.

Read More
Illustrated site plan of the future Mosby Deerbrook development in Spring Hill with the Middleburg Communities logo placed over the image.
Pasadena set for 76 new homes just minutes from St. Pete Beach

A new coastal neighborhood called SeaWinds will bring 76 homes to Pasadena just minutes from St. Pete Beach.

Read More
Aerial view of St. Pete Beach and the historic Don CeSar hotel with an inset rendering of a new two story home planned for Mattamy Homes’ SeaWinds community in Pasadena.
City of Tampa puts police HQ on the market for $36M. Why?

Tampa is putting its police HQ on the market for $36M — here’s why the city is selling and what comes next.

Read More
Tampa Police officers standing in a line in front of the Tampa Police Department headquarters, a tall blue-glass building in downtown Tampa.
Major Sarasota real estate firm to move into 400 Central in downtown St. Pete

Michael Saunders & Company will open a new office at 400 Central, adding another major tenant to the landmark St. Pete tower.

Read More
A twilight aerial view of downtown St. Petersburg with the 46-story Residences at 400 Central tower illuminated; Michael Saunders & Company logo displayed on the right.
Other Posts
Pendry Tampa reveals a full lineup of waterfront restaurants

Pendry Tampa is adding a full lineup of new restaurants and bars to the Riverwalk through a partnership with Clique Hospitality.

Read More
An aerial view of Pendry Tampa along the Riverwalk at dusk
Fit2Run opens new store on Water Street ahead of Gasparilla

Fit2Run has opened a new Water Street Tampa store, creating a dedicated hub for downtown runners ahead of Gasparilla.

Read More
Interior views of the new Fit2Run pop-up at Water Street Tampa showing apparel displays, accessories and a wall of running shoes from brands like HOKA and On.
The man behind Water Street breaks down Gasworx

Gasworx is turning a long-ignored part of Tampa into a walkable district that connects Ybor City with downtown.

Read More
Aerial view of the Gasworx construction site with cranes, new buildings and downtown Tampa in the distance.
Iowa and Vanderbilt head to Tampa for ReliaQuest Bowl

Iowa and Vanderbilt will meet in Tampa on New Year’s Eve for a ReliaQuest Bowl matchup that brings national interest and strong economic impact.

Read More
ReliaQuest Bowl logo displayed over Raymond James Stadium with the phrase Football in Paradise.