By 15 years old, Jorge Brea had already won a contest that led to him having one of his songs released commercially, via vinyl. It was a remix of an original song by an artist named DJ 43, entitled âNo Tears.â
Thereâs a distinction, he makes. He was making music, not âplayingâ music.Â
Brea began his music career at 13 years old. He had a love of computers and used that interest to make his own music, or remixed versions of songs he liked.Â
âI always liked creating things,â Brea says.Â
At 16 years old, he started making money from being a disc jockey and producer. He had his first DJ gig in Melbourne, but it wasnât what he expected it would be.Â
âThey put me in a limo and I was like âCool, this is what itâs going to be like,â â Brea says with a laugh. âThen they stuck me in a room that was all hip hop and Iâm playing electronic music.âÂ
He made $500 that first gig. In 2022, his company, Symphonic Distribution, made $50 million.Â
Symphonic Distribution, established by Brea in 2006, provides digital music services, distribution, playlisting and marketing services. Some musicians heâs distributed content for include mainstream names like Daddy Yankee, Robin Thicke, Deadmau5, Method Man and Slick Rick, in addition to countless independent acts.Â
Today, Symphonic has more than 100 employees in the United States, including Tampa, New York, Colorado and Nashville and a global presence in the Dominican Republic, Canada, Colombia, Brazil and Africa.Â
It completed an acquisition in 2022 and continues to adapt to the ever-changing music âscene.â You know those catchy tunes you hear on TikTok? Their company has a hand in that. Donât know what Iâm talking about? Ask your kids ⌠or read on. Itâs way more complicated than you might think.Â
THE MUSIC MAN
Brea was born in the capital of the Dominican Republic, Santo Domingo, in 1984.Â
Breaâs family moved to Tampa when he was just 7 years old. He is the baby of three siblings, with two older sisters and one older brother.Â
Breaâs father worked in politics, working elections, his mother was a teacher, and business professional, and later moved into sales.Â
âMy childhood was really fun,â Brea says. âMy parents worked hard to give our family a good childhood, in a country where thereâs definitely a bit of chaos sometimes. Itâs very populated, traffic is hectic. It can be a bit stressful to live there.âÂ
In the late â80s and early â90s, the government in Santo Domingo was undergoing a shift and, at that time, the Brea family made the decision to move to Tampa.Â
âI came to Tampa for the first time in 1989. It was one of the coldest winters here, like ever,â Brea recalls. âTo me that was incredibly fun because I had never been anywhere that was below, like, 65 degrees.âÂ
The family permanently relocated to Tampa in 1992. At the time, Brea spoke English, but not fluently.
âI went to summer school and really just kind of understood the language by watching TV and cartoons,â Brea says. Now, with very little accent.Â
He describes himself as a quiet kid, not one to get into trouble.Â
He grew up in Tampa and, as he reached high school, began to put some thought in what he wanted to do after school.Â
âI loved computers and computer science, but I went to the class and it was just a total wreck,â he says. âI struggled, a lot, in high school. I had a tough time concentrating. I was put into all these [advanced placement] honors classes and it just didnât work out. I was a pretty terrible test taker.â
As high school progressed, Brea says he struggled and barely graduated.Â
During this time, still in high school, Brea developed a love for music.Â
âMy brother and I would go get a haircut and right next door was a record store. We would then go to the record store, and I would help him pick out records,â Brea says.Â
He remembers the first cassette tape he purchased was Guns nâ Rosesâ Appetite for Destruction. A self-described ârock kidâ he also liked the Police and Eagles. But he developed eclectic tastes, enjoying hip hop like N.W.A. and electronic dance music.Â
Brea tried college, attending Hillsborough Community College, and then he tried corporate America, being an administrative assistant at Coldwell Banker. He later worked for Computer Associates. Meanwhile, he maintained a passion for his music. Â
âI was trying to formalize getting my music out there and it wasnât making much money,â Brea says. âThe last day I ever went to school, I was about to go into class, the first of the semester, and I, literally, it sounds like a movie, but I put my hand on the door and was like, âYeah, no, I canât do this.â I walked away and I never looked back after that.â
CHANGING TUNES
Breaâs entrepreneurial spirit came into play, thanks to his eagerness to make a career in the music industry.Â
And the music industry was changing, thanks to technology. Napster, Limewire and other services were providing access to music, illegally, for free. This was before streaming became a business model and record labels were struggling to counter the onslaught of lost revenue. Â
âThe whole reason Symphonic came to be is because I wanted to start my own record label. And I didnât really have money to do vinyl or CD. But I started to release my music, digitally. And this was right after Napster left the music industry, basically, in shambles and everyone began releasing music online,â Brea says.Â
MySpace offered an opportunity for Brea and his music. He used the platform to promote his music and, from there, created his own digital record label. By this time, legitimate websites were popping up on the scene. Streaming gained traction and record companies began to learn to monetize digital-only music. Compact discs were slowly dying a painful death.Â
Using the retail store Beatport, a site for DJs, Brea began selling music he produced. iTunes had just launched, and Beatport was providing an alternative to find music you couldnât get on iTunes. When Brea put his music on Beatport, he began making about $300 per day.Â
âThatâs when I really started to say, OK, I can build this business. And I was building it while still employed. Because my first goal was just to be able to go full time, because it was totally bootstrapped. No banks, no fundingâjust sweat equity, so to speak, to start the whole thing,â Brea says.Â
It might have seemed like right idea, right time, but really Brea says he shifted gears and created Symphonic to provide a needed service, while building his business.Â
âI donât know if most businesses, particularly ones from first-time business owners, are always thinking of things outside of the business theyâre building. Weâre just doing the work,â Brea says. âAnd then, you start to see that thereâs potential and you start to get more sophisticated yourself. It just sort of happens.â
As he was establishing, what would go on to be Symphonic Distribution, he knew the business was shifting. And as he navigated that shift, he admits, for the first few years he was glad to see the lights on or the website still up.Â
He knew he had to play in the major leagues to be competitive. That meant getting into the biggest name in the business, at that timeâApple.Â
âAt that time, it wasnât the Apple it is today, in terms of music. They were certainly very focused on the major record labels but they didnât really talk to a lot of independent labels, which means that they were definitely not carrying all the worldâs music,â Brea says.Â
In walks opportunity.
As a distributor, Brea would be able to create a branch that would push music from the âlittle guysâ to the âbig guys.âÂ
âAt the same time, I knew that the way that we were taking content, and distributing it, was incredibly manual and it wasnât going to scale. It was a very tedious process,â Brea says. âThe âahaâ moment for us was when we were approached by a client of ours who said, âYou might start thinking about building your own technology.â â
FULL-TIME, BIG TIME
By 2009, Symphonic Distribution had built its own technology and thatâs when Brea quit his day job to focus on his home-grown business full-time.Â
âIn a nutshell, you could upload music to us and then we made the delivery seamless. We also report to you the royalties in a way, with analytics daily, in a way that you donât have to do anything,â Brea says. âThatâs when we figured out how to scale.âÂ
This is when Brea is asked, by TBBW, to explain Symphonic Distribution âfor dummies.â (See breakout box 1 on page 26)Â
The short version is this. An artist, or an artistâs representative, creates an account with Symphonic. They upload their content, along with the needed vital information, and share it with Symphonic. Symphonic does the heavy legwork of making sure there is no copyright infringement and everything the streaming service needs is there. Think Appleâs rules, Spotifyâs rules, etc., and then once the content is on the streaming service, it then sends the royalties back to the artist. The middleman, if you will.
âWe started off with distribution but weâve expanded into publishing and other business lines in the music industry,â Brea says.Â
In 2022, Symphonic Distribution acquired Streaming Productions, a Nashville-based marketing agency and expanded to new territories. Symphonic also was honored as deal of the year, by the Tampa Bay chapter of AM&AA, for its Series B fundraising, led by Newspring Growth, and backed, once again, by Ballast Point Ventures, the investor from the series.Â
âThe phase weâre in, right now, is weâre starting to create our own assets as well as buying assets that are out there,â Brea says. âBecause the music business today is vastly different than it was when we started this. This industry, for us, itâs thriving, like itâs crazy.âÂ
Along for the crazy ride is his brother, Julio, vice president client relations, and his wife of 10 years Janette Berrios, vice president of corporate marketing.
âWeâre certainly not the biggest in the industry, today, but we are on an aggressive growth path,â Brea says. âSome of our technology is pretty disruptive to our competitors. But ultimately, we built a sterling reputation in the industry.âÂ
That, in addition to customer service, that treats their customers like people, building connections with their clients and being responsive to their needs has driven their success.Â
âThis industry is known for not replying to you, just in general,â Jeannette Brea adds. âTheyâre not as proactive getting back to people, via email. So weâve always been really proactive with answering every single email. And weâre really quick with it, which our competitors sometimes take weeks.âÂ
As the music industry changes, technology changes, issues change.Â
The latest challenge Symphonic is adapting to is the rise of using copyrighted songs on social media platforms, like Instagram and Tik Tok.Â
âWe are putting a lot more focus on risk management, fraud and so forth; because weâre living in a time with [artificial intelligence] being able to create music, and people overseas not understanding copyright law in the [United States]. Copyright law is different everywhere. People will take an asset, slow it down and make their own version, just for fun for people on social media, but theyâre not realizing that theyâre actually infringing. And these platforms have safe harbor. But we are responsible for ensuring that the music that we put on those platforms is as original as humanly possible and that we are detracting anyone thatâs trying to take advantage of the platforms. Thatâs a whole new ballgame,â Brea explains.Â
ITâS A TAMPA THING
Jorge and Janette agree, growing a music business in Tampa has had its challenges but, overall, the market has served them well. At times, the company feels disconnected from other hot beds of music enterprise, such as New York and Los Angeles. But itâs their technology and customer service that set them apart from their competitors.Â
âWeâre kind of like a new generation, because weâre digital, weâre not physical,â Janette says. âIn this new digital space major record labels, and publishers, are very behind, in terms of their technology. Some of these entities are hundreds of years old. Theyâre slowly moving but weâre moving faster.â
They are proud to tell their âTampaâ story.Â
âWeâre not going to move away from here. We can expand to other territories but this is a great place to do business,â Brea says. âItâs a wonderful place to live. Itâs why you have everybody wanting to move down here. You can build something here and stay here.â âŚ
***
Symphonic Distribution âFor Dummies’Â
At one point, during Jorge Breaâs interview with TBBW, we had to ask him to explain some things to us in terms we can understand.
âI always try to explain it in as simple terms as possible, because it can get really complex really fast.Â
âIf you make music, we are the ones that can put it on Apple, Spotify or Pandora. And every time that a fan of music is listening to it, it generates a royalty, or a master sound recording royalty, which is the primary royalty that we collect as a business.Â
âSo, essentially, if you have an account with us, you can upload your content in one dashboard, fill out the details; like your artistâs name, for example, and you upload your release cover, then press send.Â
âWe have a whole team that reviews everything and makes sure that thereâs no infringement and that everything looks good, according to the guidelines that we are being governed by, which is set forth by Apple Music and others.â
Brea goes on to describe a number of different coding processes and file names, and we were confused, once again ⌠but essentially, after all is approved, your music is on the preferred streaming sites and the artist gets paid, as royalties come in.Â
Giving Back
Symphonic Distribution gives back in several ways. It does a monthly donation to Legal Defense Fund and has done so for three years.Â
âThatâs something weâre really proud of,â Jorge Brea says. âIt helps minority communities be able to combat injustice and things of that nature.âÂ
It holds an annual music festival called Vibes of the Bay, usually done in Ybor City, which offers an opportunity for local musicians to get noticed. Symphonic does not collect any money from that event, Brea says.Â
Symphonic Distribution also has established a womenâs mentorship program, which it launched for International Womenâs Day. In 2022, it secured 65 mentors in the music industry from companies like YouTube, TikTok and Spotify, which in turn mentored 165 women. At the time of the TBBW interview, it was planning to do so again in March 2023.