The Etiquette of Trust, or the ‘ABCs’ 

Trust is much desired and, perhaps, missed, the safety and desire to work somewhere in a trusting environment ranks high on most people’s lists when it comes personal, and professional, relationships.

Because of the intangibility of trust, it can seem illusive and in the etiquette of trust, there are three aspects, or actions, that are imperative. Let’s call them the “ABCs” of trust. They include:

A—Approachability. 

B—Believability.

C—Compassion.

The approachability aspect includes being open, available, transparent and vulnerable. This cannot be an act, or simple actions, these all are to be real, accessible and clear to everyone, instead of an “open door policy” when it is convenient.

Being believable is about knowing the truth, your storytelling and sharing. This belief factor is not a one-way street, rather it is the willingness to see, hear and believe in others, their desires and their concerns.

Your compassion will allow, and implore, you to seek and embrace, others in the ways that allow you share your emotional intelligence including optimism, empathy and admitting when you don’t know, or understand,  what is happening with someone, yet you are genuinely interested in them as human beings.

Throughout the process of sincere building of trust, you must trust yourself that you have the right reason for engaging—no ulterior motives allowed. You can “put on” approachability, believability or compassion but you can only be approachable, believable and compassionate. 

Nobody is perfect, though, so if you misstep, overlook or completely botch something, quickly own it and apologize once. It’s that simple. But correct it as you learn from it. There is no need to belabor an innocent miss, as long as you are clear in addressing it and moving ahead. 

Know that the approach is about progressing to a trusting foundation, and culture, trust others are willing to be approachable, believable and compassionate, too. 

These ABCs of trust and trust-building will be the three best ways to genuinely and sincerely allow yourself to grow as a leader. ♦

Debbie Lundberg is the founder and chief executive officer, of the Florida-based firm Presenting Powerfully, where she delivers keynotes, facilitation, teaming and coaching. As a 12-time published author, certified virtual presenter, certified life coach, certified leadership coach and certified image consultant, Lundberg co-hosts the Business of Life Master Class podcast. Her book, Remote Work Rockstar, is a guidebook for working, and leading virtually. She recently ended a four-year commitment as chair of the American Heart Association’s Circle of Red, in order to serve on the Patient and Family Advisory Council for Tampa General Hospital. 

You May Also Like
Halftime strategy: 6 ways to reignite your sales performance

Don’t look now, but 2025 is already halfway in the books. Whether you and your sales team are ahead of target, stuck in a slump or somewhere in between, the

Read More
How to stay productive through the ‘slow season’

For many sales professionals, June brings vacations, kids home from school, well-deserved time off, inevitable thunderstorms, and a notable dip in activity. Prospects are harder to reach, decision-makers are out

Read More
Crushing imposter syndrome like a boss

What is the difference between the best compliment you’ve ever received and the best compliment you’ve ever received but didn’t believe? The difference was likely you. The difference was likely

Read More
A Lesson from an “Old School” Seller

  … on Engaging Effectively in the AI era That’s the biggest stereotype some people have about the “typical salesperson”? It could very well be the one-dimensional schmoozer depicted in

Read More
Other Posts
Consider this your reminder: Administrative Professionals Day is April 23

This year marks EA Direct Connect’s fifth-annual luncheon, where we honor Central Florida’s administrative professionals with exceptional food, drinks, camaraderie and swag. At EA Direct Connect, we deliver the best

Read More
Ask the Experts: Crafting an action plan for poor sales performance

Don’t look now, but we’re already into the second quarter of 2025. The first quarter is in the books and, if you’re like most sellers and sales leaders, you probably

Read More
March is the time to reflect on your sales strategies

March Madness is a well-known term in sports, signifying the NCAA college basketball tournament — a thrilling, single-elimination, winner-take-all event. Beyond the basketball courts, March also brings the excitement of

Read More
Ask Debbie Lundberg: Savy, Single and Sick of Questions

Hello Debbie! In February, many of my work, and personal, interactions had people asking me about my relationship and sometimes the inquiries were difficult to address.  As an introvert who

Read More