Critical elements of proactive client retention

Here’s a tricky question, from the Sandler Research Center, for any business leader responsible for customer success or net revenue retention. Of all the clients who changed suppliers last year,

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Jim Marshall
Use KARE when growing your business

Whether you are a sales leader responsible for an entire team’s performance or a single salesperson looking to hit your income target, you are well on your way to implementing

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Jim Marshall
What’s on the Horizon for 2021?

Given the upheavals and uncertainty of this past year, many leaders and salespeople are wondering: What skills and adaptations, will be necessary to survive and thrive in 2021? I would

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Jim Marshall
Thank you, COVID-19

There’s no question this past year has had a profound impact on many of our businesses, and lifestyles, as a result of the coronavirus. Companies downsizing (or going out of

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Jim Marshall
Managing change on your sales team

2020 was the year. Your company was going to experience exponential growth. The plans had been meticulously prepared and presented, blessed by your board and applauded by all business unit

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Jim Marshall
Avoid overcorrecting in times of crisis

If you’re a business leader, or sales manager, chances are the occurrences over the past several months were not in your original business plan. Many of us, in fact, probably cannot

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Jim Marshall
Synapse & TBBW presents Connecting with the C-Suite

Synapse and Tampa Bay Business and Wealth magazine teamed up for this one-hour session moderated by TBBW’s CEO and publisher, Bridgette Bello, via Zoom. The Panelists • Vera Anderson, legacy

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How to keep your sales organization focused

During this time, when many of us are directly or indirectly dealing with issues related to the global COVID-19 pandemic or, perhaps, financial pressures on the personal and organizational levels,

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Jim Marshall
Hiring Productive Sellers

Although the national unemployment rate spiked earlier this year, hiring a productive salesperson can still be a huge challenge. Salespeople tend to be outgoing, and engaging, and it’s easy to

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Jim Marshall
Clients, Sales & Recent Changes in Conducting Business

As we think about handling client calls and sales during change, I encourage you to instead position that thought, or those thoughts, as engaging with clients/members and sales respectfully moving

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Five Ways to Ensure Your Sales & Marketing Departments are Aligned

Many business leaders often blur the line between sales and marketing and, while these crucial business development functions are closely intertwined, they are not the same.  Each team within your

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Jim Marshall
Four Simple Forecasting Rules for the New Year

As the New Year begins and the “revenue meter” officially (and regrettably?) resets to zero, most sales and management teams are in the process of fine-tuning their forecasting process. Most

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Jim Marshall