Tampa Bay Business Women Awards 2023: Jane Floyd

Jane Floyd is a branch manager at NFM Lending.

With more than 30 years of experience in the mortgage industry, she has been recognized for her production earning the top 1% of mortgage originators in the United States, as well as seven national rankings on the Scotsman Guide’s Top Originators lists including 2021 and 2022. 

In 2021, she was named one of the 2021 Elite Women by Mortgage Professional Magazine. 

WHAT CHALLENGES HAVE YOU FACED IN YOUR CAREER? HOW DID YOU OVERCOME THOSE CHALLENGES? 

One of the biggest challenges I’ve faced in my career as a loan originator is the drastic fluctuations in the market. Over the past year, rates rose faster, and higher, than they have since 1959, which caused a dramatic slowdown in business. Then, on the flip side, rates had previously dropped to a historic low causing an influx in business. 

The most important challenge is making sure our level of customer service, and care for our clients and realtors, remain the same. That is what truly separates our team from the rest. Knowing we are prepared for this transition when the market will flip again. 

It’s a cyclical process. I’ve found, over the years, that communication with my team is key. I strive to be transparent with my team as well as provide training to make sure everyone is constantly “in the know.” With every challenge, or obstacle, my team is not only learning but I want them to feel truly supported. If they feel cared for, then I know they will continue to support and serve our clients and realtors during this time, when it’s harder to create more products and guidelines are tightening. 

A strategy that I’ve learned, and implemented, during challenging times is to shift my team’s focus on aspects within the business that are in our control. Trying to never act from a place of fear. Through this, I think it made our team, our relationships and our brand within the local community stronger. And for that, I am extremely thankful. 

You May Also Like
On the Scene: LLS Light the Night Walk (PHOTOS)

The Leukemia & Lymphoma Society Tampa held its 2024 Light The Night VIP Reception at Raymond James Stadium, in Tampa.  

Read More
Scenes from CEO Connect with John Mejia (PHOTOS & VIDEO)

Tampa Bay Business and Wealth held its November CEO Connect with John Mejia, CEO of Mega Service Solutions, in Tampa. The event was held at the Spiral Staircase, in Tampa.

Read More
TBBW announces winners of the 2024 Philanthropists of the Year Awards (PHOTOS)

Tampa Bay Business and Wealth held its 4th annual Philanthropists of the Year Awards at the Armature Works, in Tampa. Winners and photos below. Nearly 300 people gathered to honor

Read More
On the Scene: Leadership Tampa Bay 2025 Kick-off Reception (PHOTOS)

Leadership Tampa Bay celebrated its incoming class of 2025 with its annual Kick-Off Reception at the Westshore Grand, in Tampa. 

Read More
Leadership-tampa-bay-class
Other Posts
Scenes from CEO Connect with Kelly Boyd-Rivera (PHOTOS & VIDEO)

Tampa Bay Business and Wealth held its October CEO Connect with Kelly Boyd-Rivera, founder and CEO of Cadmus Dental Labs, in Tampa. The event was held at the University Club,

Read More
Scenes from TBBW’s 2024 Philanthropists of the Year VIP reception (PHOTOS)

Tampa Bay Business and Wealth held a VIP reception for the finalists of the 2024 Philanthropists of the Year at the CI Group, in Tampa. Individuals, companies and foundations will

Read More
On the Scene: AdventHealth’s Starlight Gala 2024 (PHOTOS)

AdventHealth Foundation West Florida held its annual Starlight Gala at the J.W. Marriott Tampa Water Street. During the event, the foundation announced Darcie Glazer Kassewitz, owner and co-chairman of the

Read More
CEO Connect recap with Micha Seal

Micha Seal is the founder of Watermelon Swim, a collection of swim schools, located in the Tampa Bay area.  On track to exceed $13 million in revenue in 2024, and

Read More