How Bart Knellinger is reshaping the dental industry on his way to $70 million

Progressive Dental Marketing is working to revolutionize the dental marketing industry.

Founded by entrepreneur Bart Knellinger, and established in 2009, the company has set a new standard in dental marketing by helping dental practitioners increase case acceptance rates for complex procedures, through customized campaigns.

Progressive Dental’s approach to dental marketing focuses on targeting patients who need significant dental work, setting it apart from traditional marketing companies that focus on attracting general patient volume.

“We believe in helping dental practices grow, with as few patients as possible. Our goal is to make dentists work easier and be more profitable,” said Bart Knellinger, founder and chief executive officer of Progressive Dental.

The company has earned a spot on the Inc. 5000 list of the fastest-growing, privately held companies in America. It has a projected revenue of $70 million in 2023 and a staff of 59 employees.

In addition, The Closing Institute, Progressive Dental’s mentorship program, provides sales training to dental practitioners, and their teams, with a focus on turning clinicians, and their teams, into master closers, according to a statement.

The program’s primary goal is to help dental practitioners understand the importance of converting leads into patients, a critical component in a successful marketing strategy.

“We pride ourselves on our ability to customize our marketing campaigns to the unique needs of individual dental practices,” Knellinger says. “Our marketing consultants work closely with dental practitioners to understand their goals and develop a tailored marketing strategy that delivers results.”

For more information about Progressive Dental, visit


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