Tampa trucking company reports growth with AI-driven sales tools

Sun State International Trucks, a family-owned truck dealership based in Tampa, has reported a 10 percent increase in productivity, and time savings, for its sales representatives after implementing a series of SugarCRM’s sales automation services.

Sun State integrated Sugar Sell, an automation tool from SugarCRM, across its operations—including wholesale, leasing, parts sales and service. The platform tracks deals and communication, and provides data-driven insights, according to a statement.

In addition, Sun State uses SugarCRM’s sales-I product for its aftermarket sales strategy.

Read more about Oscar Horton, chief executive officer of Sun State, in the December issue of TBBW.

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