Cause marketing is a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society. When done well, cause marketing
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The 2018-2019 season of the Straz Center for Performing Arts is kicking off this month. While season tickets have reached capacity, there is still a chance to purchase single-tickets, including
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In a city where companies like Mother Kombucha make headlines for entering big box grocery stores and businesses are rated based on “bike-friendliness,” the St. Petersburg Saturday Morning Market, which
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St. Petersburg residents watch as the cranes hover over The St. Pete Pier construction site, and they wait to enjoy the new iteration of a city landmark, but people of
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Why do some people buy while others don’t? Why does someone choose your company or product and keep coming back? At the heart of brand loyalty lies the emotional connection
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LIGHTS. CAMERAS. CANNES. The 69th annual Cannes Film Festival (Festival De Cannes) takes place every May on the French Riviera. Crowded and crazy with fans and super stars, this French
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