Meet the 53 leaders participating in Habitat for Humanity Pinellas and West Pasco Counties’ inaugural CEO Build

Mindy Grossman, Bill Brand, John Couris and more community leaders will work together to make home ownership dreams come true for a local family.

More than 50 community leaders from organizations across the Tampa Bay Area will come together to build a home for a local family in Pinellas Park.

Habitat for Humanity of Pinellas and West Pasco Counties’ inaugural CEO Build launched in 2022 and is led by honorary chairs: Mindy Grossman, president and chief executive officer of WW (formerly Weight Watchers) and Bill Brand, CEO of Rue21 and Habitat for Humanity International Board Member.

“At Habitat, we partner with businesses across our service area to help local families achieve the dream of affordable homeownership,” said Mike Sutton, Habitat Pinellas and West Pasco president and CEO, in a statement. “We are fortunate to have so many local organizations committing to bettering their community through their corporate social responsibility initiatives. The CEO Build will allow that investment to continue through the sponsorship of the Middlebrooks family’s home.”

On February 23, a Kickoff Reception will be held at the Cordova Inn in St. Petersburg; hosted by the Honorary Chairs. On February 24, February 26 and March 4, CEO participants will be on-site working on a home in Pinellas Park.

Habitat Pinellas and West Pasco have partnered with Tampa Bay Business and Wealth Magazine to highlight the project and those that participate. Bridgette Bello, TBBW CEO and publisher will be working alongside fellow philanthropic business leaders to help build the home.

“Giving back to this amazing community in which we live has been a mission of TBBW from the very beginning. We are blessed to have a platform that engages the business leaders of Tampa Bay and we will continue to use our voice to inspire others to give back in memorable ways. This partnership will allow us to bring together recognizable influencers, with a large employee base, to bring awareness to a compelling cause – access to the American dream of homeownership for all,” said Bello.

A reception will be held on March 23, sponsored by Tampa General Hospital. CEO of Tampa General, John Couris, has committed to the build among the many other community leaders.


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