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MarineMax acquires Hollywood, Florida-based retail technology platform

| Jo-Lynn Brown

MarineMax (NYSE: HZO), a recreational boat and yacht retailer based in Clearwater, has completed the acquisition of Boatzon, an online boat and marine digital retail platform, through its recently formed technology entity, New Wave Innovations.

The Boatzon platform allows users to browse for financing, purchase and insure a boat, entirely online, according to a statement.

“Technology is integral to the growth of the marine industry and, with the acquisition of Boatzon, we have added what we believe is the preeminent technology business connecting consumers and marine dealers. Boatzon’s unique combination of FinTech and InsureTech solutions is creating exactly what current and prospective boat owners want—a simpler, faster and more efficient buying experience,” said Shawn Berg, executive vice president and chief digital officer of MarineMax and president of New Wave Innovations, in a statement. “Through New Wave Innovations, we are building on this foundation giving the Boatzon team access to technology, digital tools and capital to continue to innovate and grow. We are thrilled to welcome Bryan, Michael and the entire Boatzon team to the MarineMax family.”

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