Tampa-based, women-owned, ethnic health care company lands major national contract to distribute to U.S. hospitals

Canviiy, an ethnic health care company based in Tampa, has been awarded a national group purchasing agreement for ethnic hair, scalp and skincare products with Premier.

This new agreement allows Premier members, at their discretion, to take advantage of special pricing and terms, pre-negotiated by Premier, to meet the unique needs of diverse patients, according to a statement.

Under the agreement, Canviiy will have a contract to supply approximately 4,400 hospitals and health care systems in the United States with its products, including its patented ScalpBliss products.

Sherrel Sampson

“This is truly an historic milestone for our company, given the opportunity to spearhead the category creation alongside Premier’s Supplier Diversity Team, led by Deborah Williams, and now being the first to be awarded a contract in this category truly speaks volumes about our commitment to innovation and excellence. We are honored to partner with healthcare systems across North America to address the disparities that exist for black and brown populations,” said Sherrel Sampson, founder and chief executive officer of Canviiy.

Premier is the largest health care group purchasing organization in the U.S. Per the agreement, the company has worked with Canviiy to create, and define, this new purchasing category for ethnic hair, scalp and skincare, the statement said.

Canviiy, founded in 2014, currently has partnerships with three of the top 25 Cancer Centers including Moffitt Cancer Center, City of Hope, in Los Angeles, and Harvard University’s Dana Farber Cancer Center. It also has products available in retail stores like Walmart, CVS and Sally Beauty.

You May Also Like
$187M luxury tower planned for Rocky Point waterfront

A $187 million luxury tower with 252 apartments and a rooftop restaurant is set to rise on Rocky Point, reshaping Tampa Bay’s waterfront skyline.

Read More
Renderings of The Residences at Rocky Point, a planned $187 million luxury high-rise in Tampa with 252 apartments and a rooftop restaurant overlooking the bay.
Shumaker adds two new associates in Tampa office

Shumaker is expanding its Tampa office with the addition of two associates, a move that highlights both the depth of its national bench and the strength of Tampa Bay’s demand

Read More
Headshots of Marisa A. Infante and Chase M. Robinson, newly added associates at Shumaker’s Tampa office.
Out-of-state capital backs $3.7M senior housing buy north of Tampa

A $3.7 million senior housing acquisition north of Tampa underscores Florida’s urgent demand and growing investor interest in assisted living.

Read More
Front exterior view of Crown Court senior housing facility in Inverness, Florida, a historic 120-year-old building set for renovations after its $3.7 million sale.
USF names sole finalist for presidency 

USF names Moez Limayem sole finalist for its presidency, a decision that could shape Tampa Bay’s economic and educational future.

Read More
Split image showing the University of South Florida campus sign with the green bull logo on the left, and Moez Limayem, smiling in a suit and tie, on the right.
Other Posts
The state of Tampa’s economy in 2025

Tampa ended 2025 with record tourism, strong job growth and major investment across key sectors, setting the stage for what comes next in 2026.

Read More
Downtown Tampa skyline with office towers and residential buildings along the Hillsborough River under a bright blue sky.
Dallas firm buys Westshore’s 1 North Dale Mabry, plans $4M upgrade

A Dallas investment firm has bought Tampa’s 1 North Dale Mabry office tower and plans $4M in upgrades.

Read More
Exterior view of 1 North Dale Mabry, a 13-story Class A office tower in Tampa’s Westshore district
New platform links Tampa Bay donors to nonprofits losing funding

Nonprofits across Tampa Bay are facing a squeeze. Federal programs are cutting grants. State budgets are tightening. Hillsborough County is preparing to phase out many recurring local grants. At the

Read More
Charity Bridge Fund logo featuring three stylized bridge arches in blue, orange and light blue above the organization’s name.
400 Central clears inspections, begins move-ins in downtown St. Pete

400 Central has cleared city inspections and is ready to welcome its first residents to downtown St. Pete.

Read More
A nighttime aerial view of downtown St. Petersburg with the 400 Central tower lit up at the center of the skyline.