TD Bank has named Boris Ayala as North Florida retail market president, which includes the greater Orlando, Tampa/St. Petersburg, Jacksonville, Gainesville, Ocala, Daytona, Lakeland and Melbourne areas.
Ayala, who is based in Orlando, will oversee business development activities for TD Bank’s retail banking business and lead a retail bank team of more than 500 colleagues in 72 stores.
He will be responsible for designing and implementing a market strategy to improve the customer and employee experience across North Florida, while promoting bank-wide collaboration at the market, regional and store levels. He will also oversee the consumer banking team’s engagement in the local community.
Most recently, Ayala was the senior vice president, North Florida retail executive at Fifth Third Bank, where he was responsible for 91 retail locations across North Florida. Ayala is based in Orlando.
