Is your team ready for a potential recession?

Many business owners and company executives we work with are going through difficult times in ensuring their operations run effectively and, more importantly, keeping their people focused and productive. We don’t know when it will end, but it is incumbent on all of us to stay positive, keep soldiering on and channel any potential despair and

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A meaningful message, or pandering without purpose

Be a company with meaning and purpose. It’s a simple concept, yet one that many companies still can’t execute effectively. What does that mean, anyway? How does a company have meaning or purpose? And, more important, how do you convey that meaning and purpose in a meaningful or purposeful way, so you don’t pander to

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The evolution of brand positioning

When I started my career, I found myself sandwiched between two pivotal periods in the history of advertising. On one end, there was the birth of a new concept that would change the industry forever – brand positioning. Positioning provided a more in-depth analysis of the segment’s attitudes, and motives, by identifying the conceptual place

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The etiquette of the vastness of virtual work

Virtual work, off-site engagement and/or remote work is something most are experiencing, have experienced and/or will experience. It appears as though the vast world of being virtual is growing. Since there are norms that develop in environments (in-person or otherwise), ensure your virtual work etiquette is a Do and not a DON’T. After all, how

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Three strategies to increase your closing ratios

With the first quarter of 2020 already “in the books,” you and your team should have a good idea of your year-to-date revenue pacing, what’s currently in your sales pipeline and what has a realistic likelihood of closing. All sales teams are unique but every team leader in every industry, we believe, should be wondering: What

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Jim Marshall
What experience taught me about chronic disease

Chronic disease is on the rise, worldwide. According to the World Health Organization, the proportion of the burden of chronic conditions is expected to increase to 57 percent in 2020, compared to 46 percent in 2001.  Dementia is a chronic disease. It is the umbrella under which a series of other diseases like Alzheimer’s, vascular dementia,

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Sellers’ rules for successful video conferencing

These days, more and more salespeople than ever are relying on video conferencing to move deals forward. But how many of them are using this powerful communication technology effectively, to interact with prospective buyers? If you haven’t discovered them already here are six rules to remember when video conferencing with clients, customers and prospects: #1:

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Jim Marshall
Thoughts on returning to a ‘new normal’ – preparing your facility

As business leaders contemplate an eventual return to a “new normal,” one aspect is to prepare your physical facilities, and work environment, for the return of your team.  In planning and preparing for that eventuality, here are a few thoughts to consider in this “new normal.” SARS-CoV-2, the actual virus responsible for the disease, COVID-19,

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How to redefine and pivot during a crisis

During the years that I ran stores for large companies like Lord & Taylor, Marshall Fields and Neiman Marcus, there could have been many things that kept me awake at night. However, there was always only one thing that constantly permeated my thoughts. Through the crisis of 2001, and again in 2008 and 2009, this reverberated through

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How the executive assistant meaningfully affects company culture

In many companies, the executive assistant role often is part “mother hen.” Most are people-oriented and have high emotional intelligence, so it’s a natural fit. In addition to managing the CEO’s schedule, getting to know as many team members as possible and keeping a pulse on the company culture the EA offers tremendous value to the

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Three ways sales professionals can stay relevant

Selling for a living in the 21st century requires dealing with hard-to-anticipate changes in the areas of technology, marketplace trends and client and customer agendas. Falling behind in any one of these areas means losing relevance and, with it, your competitive edge. Here are three simple things you can do to make sure you stay

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Jim Marshall
The art of the ‘thank you’ note

“God gave you a gift of 86,400 seconds today. Have you used one to say ‘thank you?’” — William Arthur Ward With presents, invitations, referrals, hostess gifts and more having been shared throughout the year, resist letting the fullness of your schedule override the fullness of gratitude you have … and how it can be

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