The evolving role of the executive assistant

Depending who you ask, the term “executive assistant” can take on different meanings. For instance, like many of today’s traditional corporate roles, the EA position has greatly evolved, over the last few years. The EA is no longer a “politically correct” name for the “back-in-the-day secretary” whose primary focus, and function, was fetching coffee and … Read more

Ask the Experts: Unlocking Innovation

“Innovate or Die.” This challenge keeps many business leaders up at night. The reality of bringing big ideas to life is often more challenging than anticipated. Despite the best of intentions you may not get to the transformative, groundbreaking idea you were hoping for. Day-to-day responsibilities, the proverbial “firefighting,” not knowing where to start and … Read more

Thank you, Mr./Ms. Prospect

Jim Marshall

It’s no secret that the dynamics of professional selling are changing, and ever-evolving, particularly with the proliferation of virtual selling, LinkedIn, social media, etc. What remains, however, is that selling is still a high-rejection business.   Where else can you go to work with the assurance that you’ll be turned down countless times, daily – … Read more

Fourth and Goal: How are you on your sales numbers?

Jim Marshall

If you’re a football fan, we sincerely hope that your favorite team – National Football League, college, high school, etc. – is off to a good start to the season. Similarly, we also hope your year-to-date sales projections, revenue goals and business plans are on track to meet, or exceed, your expectations. But, if you … Read more

Back to School: Reviewing your sales team’s skill set

Jim Marshall

By now, I’m guessing that your kids are in their classrooms (“Yay!”), the older ones have returned to campus and the digits on your credit cards are ground down to the nub after the back-to-school sales.  For students, it’s back to an environment of new experiences, new ideas and continuous learning, and development. But, as business … Read more

The Business Case for DEI

Diversity, equity and inclusion, or DEI, is not only a good thing to do, but also a highly valuable business strategy. While the subject can be sensitive, we should understand its value as a strategy. By leveraging the power of DEI, companies can reap numerous benefits that directly contribute to their overall performance and bottom … Read more

Great questions … (and when to ask them)

Jim Marshall

In working with thousands of sales professionals in hundreds of organizations through the years, our message to each of them has been simple, “You’re a consultant, so behave like one.” That means asking the right questions—then asking more questions—until you fully understand your buyer’s needs in achieving their desired outcome. A recently published Sandler white … Read more