Is a DBA the new MBA? 

In the early 1900s, businesses were growing larger, and more complex, with more employees working in more varied divisions across more geographical boundaries. From this growth, demand for people who had training in managing business operations grew, which led to the creation, and demand, of the master of business administration degree. Today, knowledge is one … Read more

What Twitter 2.0’s algorithm release means for your visibility

On March 31, Twitter open-sourced its algorithm. Elon Musk, chief executive officer of Twitter, delivered on his promise of transparency by being the first major social media platform to publish its engagement calculation formula. Whether you are or are not on Team Elon, you cannot deny his impact of changing the technological landscape of this … Read more

How well do you know your buyer’s journey?

Jim Marshall

For sellers of professional goods, and services, in today’s competitive business environment, it’s important to understand your buyer’s journey before they make a purchasing decision.   We find that there are four steps that play out, predictably, regardless of industry or location.  Buyers start talking, internally, about what they think they need. They share experiences about … Read more

ChatGPT…a marketer’s friend or foe?  

We are halfway through the third year since COVID-19 became a reality, and the virus has proved to have a lasting impact on the work environment. Organizations are currently facing historic challenges: an exhausted workforce, a competitive talent landscape and pressure to control costs. Many businesses are being cost-conscious in their marketing and choosing to … Read more

Habits of salespeople who thrive during times of economic uncertainty

Jim Marshall

Are we in the midst of – or are about to enter – a period of economic uncertainty? Who knows? But some high-achieving salespeople don’t just survive hard times – they create new “personal best” performance levels during potential down cycles in their business. How do they do it?  In a new white paper, the … Read more

Four big takeaways to grow your business

Jim Marshall

Every year, more than 1,000 of the world’s top sales, leadership and management professionals gather in Orlando for what we call the Sandler Sales & Leadership Summit, where we network, share ideas, celebrate each other’s successes and participate in sessions led by top Sandler training professionals from the United States and around the world. The … Read more