The importance of pre-qualification

If you’re in sales, sales management or business development, here’s a reality check for you: Are you counting on closing a deal or projecting income from an opportunity that isn’t

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Jim Marshall
The etiquette of email subject lines

Depending on what year it is, and what source you’re looking at, it is reported that more than 3 billion emails are exchanged each day.  Because subject lines are like

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The etiquette of leading a difficult situation/conversation

Picture this: Someone says something that did not sit well with others on the team. Somebody is consistently tardy. Someone eats stinky food in the breakroom. Someone took a client

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How to blow past your sales goals in Q4

For many organizations, and industries, the last quarter of the year is often considered the most important. It’s when budgets are met (or not), initiatives are decided upon and planning

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Jim Marshall
How to build a powerful network

By Joanne Sullivan, director of community relations for USF Health Do you know someone who seems to know everybody in the community? Political office holders, high profile community and business

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‘Decommoditizing’ your products and services

Does it bother you when prospects treat your specialized products, and services like a commodity? Are you tired of having to discount deals to win competitive situations? Salespeople generally don’t like

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Jim Marshall
The etiquette of effective post-pandemic networking

Now that more traditional networking is happening again, some of you—OK, some of us—have been out of practice when it comes to effectively networking. Because connections are key to our

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It’s halftime, and the score Is …

Well, here we are … The year is already halfway “in the books” and, if you’re like most business owners and sales professionals, you likely fall into one of three

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Jim Marshall
Increasing your profits by knowing your numbers: Part 3

Previously, we’ve explored various key performance indicators and their respective value as tools for effectively managing your business and increasing profits. Today, we’ll review those KPIs and leave you with

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Engaging in an empathetic exchange via email

You get them—business emails, some you want, some you don’t, some you subscribe to and some that are spamming you. And you write them—business emails, some that people want and

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Five critical skills of a sales leader

Whether you are new in your role as a director of sales, or sales manager, or fancy yourself as an “old hand,” at my company, we believe there are five

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Jim Marshall
Easing into difficulties

People can be difficult. Situations can be difficult. Relationships can be difficult. You can be difficult. While “difficult” is not typically on anyone’s to-do list for any given day, difficult

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