How well do you know your buyer’s journey?

For sellers of professional goods, and services, in today’s competitive business environment, it’s important to understand your buyer’s journey before they make a purchasing decision.   We find that there are

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Jim Marshall
The etiquette of graceful tardiness  

While likely none of us want to be late, it happens. Kids, pets, traffic, distractions and more can keep us all from being on schedule and/or where we would like

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ChatGPT…a marketer’s friend or foe?  

We are halfway through the third year since COVID-19 became a reality, and the virus has proved to have a lasting impact on the work environment. Organizations are currently facing

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The etiquette of 2023 video meetings 

  We have been Zoom-ing and Teams-ing for years and while the frequency of these video meetings may have subsided since the height of the pandemic, the format is here

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Habits of salespeople who thrive during times of economic uncertainty

Are we in the midst of – or are about to enter – a period of economic uncertainty? Who knows? But some high-achieving salespeople don’t just survive hard times –

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Jim Marshall
Four big takeaways to grow your business

Every year, more than 1,000 of the world’s top sales, leadership and management professionals gather in Orlando for what we call the Sandler Sales & Leadership Summit, where we network,

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Jim Marshall
The Etiquette of Enthusiasm

Have you ever had an idea so strong you felt like you could not wait to share it? It seems most of us will agree, publicly at least, that we

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Is your selling process aligned with your buyer’s journey?

What process do your buyers follow before deciding to buy?  Regardless of the person’s title, product, service or industry, we can map out a clear progression from the time a

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Jim Marshall
The etiquette of receiving difficult feedback professionally

You might agree that most unsolicited feedback is perceived as criticism. And, with that in mind, you also may agree that it takes constructive, useful feedback to grow. So, what

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5 metrics to include in your goal-setting playbook for the new year

The first month of the year is a classic time for business owners, and sales professionals, to identify and focus on their most important personal, and professional, goals. We’ve noticed,

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Jim Marshall
How to finish the year strong

The holiday season is already upon us and you might be wondering: “Where did 2022 go?” Maybe you and your company had a great year, blowing through your billing projections

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Jim Marshall
The importance of pre-qualification

If you’re in sales, sales management or business development, here’s a reality check for you: Are you counting on closing a deal or projecting income from an opportunity that isn’t

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Jim Marshall