Timeless selling principles (and how to apply them)

If you’ve been keeping up with this column, you may have noticed a theme: the fact that it’s never a bad idea to “get back to the basics” and constantly

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Jim Marshall
Addressing the stigma of mental illness

To fully address mental illness today you must talk about the stigma associated with it. Stigma has a profound impact on the lives of so many and their decisions about

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The reason words matter, and how to make matters about words

It’s true—tone and body language affect our interpretation of what is being said or shared. So, the words are skewed by the mood, as I like to say. Not ever,

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Are you using the early days of the season to hone your skills?

It’s the time of year when hope springs eternal, all 30 teams are undefeated, the weather is perpetually glorious and families are already thinking about summer vacation plans. It is

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Jim Marshall
This is March Madness

If you’re a sports fan, you already know that “March Madness” refers to the annual NCAA single-elimination college basketball tournament. The month of March also signifies the arrival of a

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Jim Marshall
How to increase profits by knowing your numbers: Part 2

In my last column, I covered the importance of knowing your numbers as a way to grow your business and make it more profitable. We explored the closing ratio. This

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Engaging in an empathetic exchange via email

You get them—business emails, some you want, some you don’t, some you subscribe to and some that are spamming you. And you write them—business emails, some that people want and

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How to increase profits by knowing your numbers

As Marcus Lemonis, the businessman and star of The Profit says, “If you don’t know your numbers, you don’t know your business.” Today, you will begin to know your business

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For the love of good habits

While habits are not glamorous and are rarely highlighted, let alone celebrated, we are, at our core, a series of habits. We may think of habits as our personalities or

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Still struggling with forecasting sales for 2022?

Sales has traditionally been an intuition-driven profession: “What’s in your pipeline?  What do you think is going to close?” But these days, that approach puts companies and organizations at a

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Jim Marshall
Developing change-ready organizations

By Federico Foli and Vera Anderson The COVID-19 pandemic has taught us that sudden, unexpected, changes are just part of life. The moments of change and transition can cause tension

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Don’t let ‘the Great Resignation’ hurt your company

As we enter 2022, it’s an opportune time to both reflect on challenges, and successes, from this year and to finalize tactical plans to address potential obstacles for the upcoming

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