Finding your brand story

People are naturally driven by emotion, not numbers, especially during a crisis like COVID-19. We look for meaningful connections and inspirational moments. We want to get lost in stories that

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Why building a long-term strategy during crisis is a smart move

There has never been a more uncertain time in our history.  We have all weathered ups and downs in our careers, but what we are facing now is unprecedented. It

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Is your team ready for a potential recession?

Many business owners and company executives we work with are going through difficult times in ensuring their operations run effectively and, more importantly, keeping their people focused and productive. We don’t

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A meaningful message, or pandering without purpose

Be a company with meaning and purpose. It’s a simple concept, yet one that many companies still can’t execute effectively. What does that mean, anyway? How does a company have

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The evolution of brand positioning

When I started my career, I found myself sandwiched between two pivotal periods in the history of advertising. On one end, there was the birth of a new concept that

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The etiquette of the vastness of virtual work

Virtual work, off-site engagement and/or remote work is something most are experiencing, have experienced and/or will experience. It appears as though the vast world of being virtual is growing. Since

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Three strategies to increase your closing ratios

With the first quarter of 2020 already “in the books,” you and your team should have a good idea of your year-to-date revenue pacing, what’s currently in your sales pipeline

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What experience taught me about chronic disease

Chronic disease is on the rise, worldwide. According to the World Health Organization, the proportion of the burden of chronic conditions is expected to increase to 57 percent in 2020, compared

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Sellers’ rules for successful video conferencing

These days, more and more salespeople than ever are relying on video conferencing to move deals forward. But how many of them are using this powerful communication technology effectively, to

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Thoughts on returning to a ‘new normal’ – preparing your facility

As business leaders contemplate an eventual return to a “new normal,” one aspect is to prepare your physical facilities, and work environment, for the return of your team.  In planning

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How to redefine and pivot during a crisis

During the years that I ran stores for large companies like Lord & Taylor, Marshall Fields and Neiman Marcus, there could have been many things that kept me awake at

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How the executive assistant meaningfully affects company culture

In many companies, the executive assistant role often is part “mother hen.” Most are people-oriented and have high emotional intelligence, so it’s a natural fit. In addition to managing the CEO’s

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