How to make yourself stand out when interviewing for a job

Interviewing for a job can be stressful. This is especially true if you’ve been at your company for an extended period and your interviewing skills are rusty. With the economic

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Leading through crisis: The resilient leader

The way you show up for your people after a crisis will make or break your culture, and ultimately, your business. What does your organization look like post-COVID-19? For most,

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Three strategies for sales leaders in the ‘new normal’

If you’re a sales leader, you are tasked with striking a delicate balance—particularly during the current business climate. Your job is not to sell for the members of your team,

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Jim Marshall
Supporting employee mental health, the time is now!

We just concluded our 71st Mental Health Awareness Month. Every year in May, the goal is to educate the public, provide support, fight stigma and advocate for policies that support

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Establishing, maintaining & even growing trust in times of difficulty

While people may be stressed, concerned and even distraught over what will happen to themselves, their job, their friends and family, this is a time when feeling safe, secure and

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Setting the foundation for success in the government-contracting world

Growing up, we are always told how important school is, and that we should get a college degree. After 12 years, there’s still more to come. Why must we become

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The ins and outs of podcasting

Over time there have been various methodologies for communication, exposure and promotion of ideas, including newspapers, magazines, radio, television and more.  Today, with “live” videos and broadcasts growing, podcasts have

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Finding your brand story

People are naturally driven by emotion, not numbers, especially during a crisis like COVID-19. We look for meaningful connections and inspirational moments. We want to get lost in stories that

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Why building a long-term strategy during crisis is a smart move

There has never been a more uncertain time in our history.  We have all weathered ups and downs in our careers, but what we are facing now is unprecedented. It

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Is your team ready for a potential recession?

Many business owners and company executives we work with are going through difficult times in ensuring their operations run effectively and, more importantly, keeping their people focused and productive. We don’t

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A meaningful message, or pandering without purpose

Be a company with meaning and purpose. It’s a simple concept, yet one that many companies still can’t execute effectively. What does that mean, anyway? How does a company have

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The evolution of brand positioning

When I started my career, I found myself sandwiched between two pivotal periods in the history of advertising. On one end, there was the birth of a new concept that

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